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Ronald Rabbit’s Magazine for Boys and Girls
67 West 44th Street
New York 10036

LAURENCE CLARKE, EDITOR

June 23

Mr. Clayton Finch,

Pres. Whitestone Publications, Inc.

67 West 44th St.

New York 10036


Dear Mr. Finch:

First of all, let me say that I hope you have no objections to my making use of my remaining stock of Ronald Rabbit’s stationery. I took it along only because you suggested that I clean out my desk, and a stack of letterheads and envelopes was all I could find. I felt that the letterhead of a defunct magazine bearing the name of an editor no longer in your employ would be of small use to anyone at Whitestone. I know that such material is occasionally put to use as scrap paper. It seemed to me at the time, however, that Whitestone was in little danger of a scrap-paper shortage, what with the constant stream of executives seeking new employment and the sad parade of magazines and whole divisions folding up and vanishing into limbo.

In any case, I resolved at the time to use the Ronald Rabbit’s letterhead only for correspondence directly relating to the welfare of Whitestone. While I am no longer a member of the Whitestone crew, I still cannot help feeling a vested interest in the ship’s sailing a clearly charted course.

It is in this spirit that this present letter is offered, and I can only hope that it will prove valuable, to everyone from yourself as Captain of the Ship down to the lowliest member of the crew, and indeed to the whole entity that is Whitestone.

I have several suggestions, so let me take them one at a time:

(1) It seems to me that, while an incident well known to both of us (and to half the world) may have been responsible for the commercial failure of Ronald Rabbit’s, the magazine may have had a strike against it to begin with. I refer, of course, to the charge of male chauvinism which was ofttimes leveled at us. Could we not revive the magazine, in essentially the same format — though slightly updated, needless to say — but with a change of title? Reborn as Rachel Rabbit’s Magazine for Girls and Boys, it would seem that we would be au courant in a rather exciting way. I had first considered the title Rozanne Rabbit’s Magazine for Girls and Boys but rejected it for the time being on the grounds that it might provoke any number of “inside gags” in the publishing industry concerning an executive secretary with that first name who is possessed, if you will, of an insatiable appetite for carrots. This would not be a problem with Rachel, or, come to think of it, with Rosalie, Rhonda, Ruth or Rita.

(2) Should your reaction to (1) be favorable, I would beg to be considered for the post of editor. I should be glad to submit a resume upon request, and, if policy dictates, would willingly assume the nom de guerre of Laura Clarke for the term of employment.

(3) This last point may well be the most important of all. In any mammoth corporation, Mr. Finch, an executive is faced with the problem of delegating authority wisely. One cannot take too much upon one’s own shoulders, nor yet can one put too much trust in the good judgment of inferiors.

What brings this all home is a letter I today received. It seems to have originated from your office, and was either signed by a subordinate or, in the crush of daily work, was signed by yourself without you having taken the time to read it. A glance will assure you that you would not at your worst moment be capable of producing such drivel. While a letter of this sort directed to me would have no obvious repercussions, you can surely imagine the results if a more important letter were handled in this fashion. For that matter, even this particular letter could have unfortunate results should it be widely circulated among, for example, editorial and sales personnel. While the word laughingstock is a bit strong, I’m sure the point is clear to you.

In the event that you do not have a copy of the letter at hand, I am enclosing herewith a Xerox copy for your attention.

With all good wishes,

Laurence Clarke

Editor Emeritus

LC/s

Enc.

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